Privacy Policy

Last updated: May 24, 2026

This policy describes the data practices supporting our website and analytics stack. It should be reviewed by legal counsel before launching paid acquisition.

Historic Northeast Lofts ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website at historicnortheastlofts.com or interact with our services.

Information We Collect

We collect information that you voluntarily provide to us, including:

• Name — First and last name, provided when you join our interest list.
• Email address — Used to send you updates about construction progress, leasing availability, and community news.
• Phone number — Optionally provided for direct communication about leasing opportunities.
• Household information — Household size, income range (estimator), and unit preferences, used to match you with appropriate residences. The estimator never collects an exact dollar income figure.

We also collect standard web analytics data such as browser type, device information, pages visited, marketing campaign attribution (UTM parameters), and aggregated interactions with the site. This data is used in aggregate to improve the website experience.

Cookies and Tracking Technologies

We use cookies and similar technologies on our website. You can manage your preferences at any time via the "Cookie preferences" link in the footer.

The cookies and tracking tools we use fall into these categories:

• Strictly necessary — Required for core site functionality (security, accessibility, language preference). These cannot be disabled.
• Functional — Remember your language preference (hnel_lang) and marketing-source attribution (hnel_attribution, 30-day expiry) so we can match your eventual signup to the campaign that brought you to the site.
• Analytics — Google Analytics 4 (via Google Tag Manager) and Microsoft Clarity. These help us understand how visitors use the site and improve it over time. Clarity may record an anonymized session replay.
• Marketing / advertising — Meta Pixel (Facebook / Instagram), Google Ads tag (if enabled). These allow us to measure ad performance, build audiences, and avoid showing you the same ad repeatedly. Lead events are also transmitted server-side via the Meta Conversions API with hashed email and phone for matching.

Our cookie banner uses Google's Consent Mode v2. Until you consent, marketing and analytics tags do not store personal identifiers and do not pass them to our advertising partners. When you reject these categories, only strictly necessary and functional cookies are set.

How We Use Your Information

We use the information we collect to:

• Communicate with you about Historic Northeast Lofts, including construction updates, leasing timelines, and community events.
• Match your household needs with available unit types and pricing.
• Provide early access and priority notifications when leasing begins.
• Improve our website and communications based on aggregate usage patterns.

Information Sharing

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:

• Service providers — Hosting (Vercel), database (Supabase), email delivery, customer-data platform, and the analytics and advertising platforms named above. These vendors process data on our behalf under contract.
• Advertising platforms — Hashed email and phone are transmitted to Meta and (when configured) Google for ad matching and conversion measurement. These platforms cannot reverse the hash to recover your underlying contact details.
• Legal obligations — When required by law or to protect the rights, safety, or property of Historic Northeast Lofts or others.

Your Rights

Depending on your state of residence, you may have the right to:

• Know what personal information we hold about you
• Access a copy of that information
• Request that we correct or delete it
• Opt out of the sale or sharing of your information (we do not sell)
• Withdraw consent for analytics and marketing cookies at any time

California residents have additional rights under the CCPA/CPRA; EU/EEA and UK residents under the GDPR. To exercise any of these rights, contact us using the details below. We'll respond within the statutory window.

Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. While no method of transmission over the Internet is completely secure, we strive to protect your data using industry-standard practices.

Your Choices

You may opt out of receiving communications from us at any time by clicking the unsubscribe link in any email or by contacting us directly. You may also request that we delete your personal information from our records.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights regarding your personal information, please contact us at:

Email: info@historicnortheastlofts.com

Address: 5401 Independence Avenue, Kansas City, MO 64123